FREE ESSAY ON EXAMPLE WEB SITE PROPOSAL

EXAMPLE WEB SITE PROPOSAL

Web Site Proposal
November 13, 1998
Executive Summary(rudimentary)
I propose to develop a web site for anyone in the sunglass, contact lens, colored contact
lens or laser vision correction market. The most important features included in this site
must be: savings, convenience and top quality products. It is necessary to tie all
aspects of the site together smoothly. By this I mean the shopper must have the ability
to purchase at any point 
In the site, as well as the ability to get anywhere from anywhere. We must outline our
available products and services in such a way as to make it a "No Brainer" for anyone.
Our available products must be outlined from the onset. If vendors need to be contacted
to develop a wholesale relationship then this must be taken care of as soon as possible.
We must assess which products will maximize our profit, which will maximize our
marketability and which are just of necessity to carry. We must develop a database of
products and maintain prices, additions and subtractions accordingly. 
One service I had in mind was to develop a free service for anyone interested in 
laser vision correction. We can develop an application where the patient inputs his/her
doctor's written Rx or their contact lens box/bottle prescription, and we can take this
information and develop a sort of internet merge letter. By this I mean, we can send them
an email response as to their current eye condition, the best suited surgical procedure
for their condition, history of other's w/ their Rx & results and maybe even doctors in
their area. I understand this might take away from the promotion of INSIGHT, but
remember, anything free - keeps em' coming back!! This will more marketing tool to draw
people in, rather than a service. 
Also, some production company or another could be contracted out to develop videos which
we could sell to candidates, doctors, surgeons, etc... Dr. Sopher could develop a video
directed to practicing optometrists interested in sales techniques in the EXAMINATION
room.