FREE ESSAY ON CHESTER BARNARD

CHESTER BARNARD

Chester Barnard, a president of the new Jersey Bell Telephone Company, help advance
thinking
about organizations when he published The Functions of the Executive in 1938. Barnard
give us a much more realistic view of what really goes on in formal organization.
According to Barnard 
individual have only a limited amount of power. A person can do only so much when acting
alone. Barnard theorizes that there are two ways to measure this new cooperation. The
first is effectiveness, which is social in character and the second is efficiency, which
relates to the satisfaction of individual matters and is more personal in nature. 
Barnard contribution comes in the areas of communication, decision making, and authority.

Barnard's four conditions need to be met in order for an individual to accept a
communication as authoritative. First , the person must understand the communication,
second, at the time of his or her decision, that person must believe that what is to be
done is consistent with the purpose of the organization, third at the time of his or her
decision, that personal interest and fourth that person is mentally and physically able
to comply with the communication.